The person responsible for the success of a company who is losing sleep at night because they have good cash flow but can't remember when the last new client came in the door.

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MatchPoint

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Résumé

The only true security in a fragile market is new customers. Consider how many companies felt secure in 2008 knowing that they had GM as a client! If you do not have new customers coming on board constantly your company is not secure.

Today's sales environment excites me, even though there are more competitors than ever. With so many firms in peril, there is greater opportunity once trust is established in a client that the provider is strong and going to be there for them for the long haul. In the absence of a pre-existing relationship, time and open exchange is crucial to establishing the requisite trust. This is my strength. I present well; I listen well; I understand strategy and market dynamics and I ask the right questions to get to fundamentals quickly. I am told my ideas are on target and timely. It has been my good fortune to become a consultant to most of my clients and a friend to many.

However, I cannot be all things to all people, no one can. And so I have partnered with MatchPoint to provide team depth across industries and within vertical markets. The upside of the current economy is the convergence of exceptional talent becoming available with the rising need to cut costs while increasing revenues. At that intersection is MatchPoint.

The next generation of Sales & Marketing, using old school lead generation as well as Web 2.0 social networking and marketing strategy for B2B and B2C, affiliate marketing and community building, integrating traditional and digital marketing methods and channels, search engine marketing (SEM), search engine optimization (SEO), systems and process analysis, knowledge management, collaboration methodologies and technologies, team building, project management and business leadership.

Partner at MatchPoint
March 2009 - Present

New Business development for companies with good cash flow, just not enough of it from new clients. We can do any or all of the research, making the calls, qualifying the prospects, presenting your business, closing the contracts and managing the accounts.

Owner at SRD InterActive
January 2004 - Present

Marketing consulting for businesses looking to leverage interactive media for lead generation, customer service, and product delivery. Expertise in social media, email, integrated media (online/offline), optimization and measurement.

Partner at Restaurants To You
January 2008 - March 2009

Expanding a multi-restaurant delivery service for groups. Developing the marketing plan, testing infrastructure systems, and working out the expansion strategy.

CEO at Procure Point Global
January 2006 - January 2008

Procure Point Global (PPG) was created to provide a solution to the growing misalignment of supply and demand quantities between mid-tier electronic component parts distributors and the US contract manufacturing industry. Developed business plan after market research among CEOs of contract manufacturing and mid-tier parts distributors confirmed that distributors were not changing to serve the new Hi Mix/Low Volume manufacturing model in the US. Self-funded team to build, test market, and refine offering, operations systems, and go-to-market strategies. Awaiting investment for launch.

VP, Interactive Marketing at State Street Corporation
September 1997 - June 2003

Grew interactive marketing from one employee to 11 and budget of $100K to $3 million annually, earning the cover of Publish Magazine, and chosen by BtoB Magazine as one of 100 top B-to-B Web sites from 800 sites evaluated in 14 industry categories in 2003. Delivered keynote presentation on State Street’s Internet strategy to senior managers from all GE companies as well as to to audiences of The Conference Board, Information Week and Oracle. Managed the design, build and launch of localized Websites for Canada, Germany, the UK, Luxembourg and Switzerland supporting their commitment to their target markets. Consulted with business units on interface design and usability testing of client-facing Web-based applications, conducting three major usability tests, establishing more accurate priorities for maintenance and development efforts while increasing client satisfaction.

BA, Architecture, Lehigh University
May 1978

Army ROTC, Glee Club