LinkedIn Profile

teresacarvalho.com

Established marketing professional with 8 years of experience in developing effective marketing and business plans, managing strategic relationships, and building high impact teams. Adept in brand management, multichannel marketing communications, and business development.

Team Building; Brand Strategy; eBusiness Initiatives; Marketing Communications; Collateral Development; Online Marketing; Business Development; Strategic Planning & Analysis; Business-to-Business Marketing; Market Research; Direct/Database Marketing; CRM Technology; Event Management; Web Content/Design; eMail Campaigns; Project Management; Sales Support; Training & Development; Vendor/RFP Management; Public Relations; Advertising; Customer Segmentation/Targeting; Account Management

Managing Partner/Consultant at CT SOLUTIONS GROUP
September 2007 - Present

Work closely with executives to develop and implement concept-to-completion marketing/business strategies that drive brand awareness, improve internal/external marketing communications across multichannel platforms, and optimize business processes. Devise customized online marketing systems, campaigns, and web sites. Design and deliver training programs to improve leadership and organizational effectiveness. Position Highlights: • Generated $2.0M ROI in 90 days through implementation of online CRM system and branded web site for top-producing mortgage banker. • Ensured integrity of brand identity and effectiveness of corporate communications through development of an internal, online marketing portal for Emory-Children’s Center. • Streamlined collection of donor contact information and increased donor pool through development of online presence for Emory University’s Pediatrics department.

Vice President, Marketing at HOMEBANC MORTGAGE CORPORATION
July 2001 - August 2007

Directed operational and marketing strategies that drove business through the sales channel. Created business-to-business marketing plans, value-added tools, and cooperative branding programs. Managed agencies/third party vendors. Expanded eBusiness and online marketing efforts. Designed multimedia training programs/tools for internal and external partners. Supervised 15 employees across Southeast. Managed $1.2M budget. Position Highlights: • Produced over 500% ROI regularly on regional events through implementation of strategic targeting tool which aligned sales with greatest opportunities. • Grew alliance revenue from $0.2B to $2.1B from 2001-2006 through development and execution of an integrated marketing communications plan and management of partner marketing efforts. • Increased brand loyalty and agent referrals through development of value-added tools and execution of speaker series reaching 1500 realtor/builder partners annually. • Increased alliance partner accounts by 50% through collaboration with key stakeholders on an aggressive growth strategy. • Empowered new loan officers to exceed industry sales averages by 200% through design of multimedia training programs, sales collateral, and online, print and event-based campaigns. • Eliminated employee attrition and increased employee satisfaction for the year 2004-2005 through restructuring of a regional field marketing team.

Masters, Business Administration, at UGA, Terry College of Business
May 2007

Independent Study in Industrial Organizational Psychology with focus on Career Management & Corporate Downsizing; International Business Study with focus on China