Most real estate agent training programs insist that Selling Real Estate is a Numbers Game – that is, in order to bring in enough business to keep the home fires burning, you have to touch as many people as you can with your name & number. The more people you touch, the better your chances of procuring a buyer or a listing.

We’ve all heard the mass-marketer’s philosophy – you have to contact X number of people to get a lead and you have to have Y number of leads to get a listing (or a buyer) and you have to have Z number of listings (or buyers) to get a paycheck. Therefore, it takes X(Y-Z)2 x 25 contacts to have 25 closings. (this formula is totally made up – don’t try it at home). During the course of all these cold calls (or door knocks or postcard mailings, etc.) you’ll encounter loads of rejection, but 'they' claim that since it’s all part of the game, you actually ENJOY each rejection because it means you’re one step closer to paycheck.

Sounds delightful.

I don't much like the idea of being treated like a number and I'll bet most of our clients and prospects don't either. Yes, you can succeed selling real estate using a quality over quantity prospecting approach... and I'll show you how!